Spotify came out of nowhere to transform the way the world accesses quality music. Helping music-lovers discover new artists and musicians establish themselves as credible stars of the future, Spotify has become the music-sharing platform for the 21st century.
The problem being that with such enormous competition, standing out from the crowd and making your voice heard on Spotify can be difficult. A few key statistics to illustrate the point:
- More than 200 million subscribers worldwide
- Over 30 million songs and 2 billion playlists
- Popularity in around 70 major markets worldwide
- Collective artist earnings of around $5bn per year
Suffice to say, therefore, one serious mountain to climb for the up-and-coming artist. Not to mention, precisely where the power and influence of Spotify Plays come into the equation.
What’s the Value of Spotify Plays?
Social signals influence the way we interpret and interact with the content we encounter online. In the case of Spotify Plays, this simple metric is used (subconsciously or otherwise) to gauge popularity. When a track on Spotify has been played thousands or millions of times, we automatically assume it to be popular and therefore credible.
Even before hitting the ’Play’ button ourselves, we’ve already made some kind of judgment. Hence, you need as many Plays as you can lay your hands on to send the right message about your work. But how to increase Plays on Spotify as quickly and effectively as possible? Particularly for newer artists still establishing themselves on the platform, how to increase your Spotify Plays to such a level to avoid fading into the background?
How to Increase Spotify Plays In 2019
The short answer – there are at least six avenues to explore for increasing your Spotify Plays this year. Try one or more of the following, and you could be looking at a healthier contingency of social signals for your songs soon enough.
Get Into Spotify’s Generated Playlists
Easier said than done, but pure gold if you can make it happen. If you find your way into one of Spotify ’s generated playlists, your work could be promoted in front of a seriously enormous audience. All with the apparent backing of approval of Spotify itself, which of course counts for a lot.
In terms of making it happen, there are various services available that allow artists to buy their way into Spotify’s generated playlists. Some of which are more legit than others, so it’s worth doing your homework. Either way, an excellent strategy to explore.
Promote Your Work Elsewhere
One of the best ways of earning more Plays organically is to promote your work via every available channel. Each time you release something new, ensure the whole world knows about it. Brag about how proud you are of it, let them know the story behind it and provide a link directly to the track.
Generate as much hype as you can and make it as easy as possible for people to find their way to your Spotify profile. If you have any other social media profiles or a website of any kind, use them to your advantage.
Buy Spotify Plays
Perhaps the fastest and easiest way to get things off the ground is to simply buy Spotify Followers from a reputable source. Buying Spotify Plays is a great way of immediately and permanently enhancing the appeal and credibility of your most important tracks.
An ideal strategy, therefore, when looking to get your latest tracks off to the strongest possible start. More Plays are equating to more value and appeal in the eyes of other Spotify users. Check out the top three websites to buy Spotify Plays and see what’s on offer for yourself.
Create Your Own Playlists
Putting your own playlists together on Spotify is something of a no-brainer. The idea being that each time somebody listens to one of your tracks, they’re automatically transported to more of your work they may take an interest in.
All of which adds up to significantly more Plays and a high likelihood of them signing up to follow you. Rather than allowing them to escape after listening to just one or two tracks, it simply makes sense to keep them around for as long as possible. Particularly given how easy it is to create and publish your own playlists.
Stay Active On Social Media
One thing you’ll note about almost every major music superstar worldwide is how active they are on social media. Rather than disappearing for months on end and occasionally popping up with new work, they’re always in the public eye and interact with their audience.
This is something you also need to be doing if you’re serious about adding more Plays (and other social signals) to your collection. Engage your audience via every available channel and ensure they don’t have time to forget your name or who you are.
Publish Quality Music On A Regular Basis
Last but not least, all the strategic marketing and promotion in the world cannot make up for lack of quality. Ultimately, it’s the appeal of your music that will determine if and to what extent you succeed on Spotify. It’s therefore up to you to ensure you create and publish quality music on a regular basis, which your audience can get behind. Rather than throwing out track after track of mediocre work, focus instead on quality, uniqueness, and appeal.